Social Web in simple terms describes how people socialize or interact with each other throughout the World Wide Web. Such people are brought together through a variety of shared interests.

For many years now company's and non-profit organizations use a wide variety of social web portals such as; Myspace, Facebook, Twitter etc to tap into a more qualified group of its customers. It is important not to fall into the trap of thinking your marketing department can endlessly bombard user groups and forums, blogs and all these social sites with advertising.

But if your adding value, providing information about a relevant topic such postings and blog entries can generate upstream website traffic which is qualified and focused.

Morepixel has a wealth of experience in not only designing Social Web tools but also can provide helpful consultation to ensure your goals will be met using Social Web within your marketing mix.