Developing corporate identities is one of Morepixels most requested services.

The common perception is that corporate identity begins and ends with a logo, a simple device that looks like a school student has designed it in just a few minutes. Clip art software offers thousands of ready-made pictograms.

So how difficult can it be?

In reality the logo is only one item of a complex mix of elements that form a company’s public image, its corporate identity. Although, in many cases, a company only commissions a designer to produce a new logo and business stationery, a complete corporate identity requires the consideration and specification of a great deal more. In providing a professional identity development service our designers consider the future flexibility of the logo even when extended applications are not required at the outset of the project.

A complete corporate identity program may include the style of brochures, the appearance of buildings, uniforms, signage, vehicles, the way letters are written, the finish on products, the naming of the products, the interrelation of brands or any of the many aspects that affect our attitude to a company.